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Philipp Riederle - Digital Native, Communication & Generation YInnovation & Change: You would like to understand the Generation Y? Learn how to communicate with them. Philipp Riederle speaks at conventions, media conferences, company events and other relevant occasions about the topics close to his heart: social media and Generation Y. He received an equally enthusiastic response at the ‘Audiovisual Media Days’, the ‘World after Advertising’ convention, the ‘niche 09’ media convention as at numerous meetings, annual kick-off events, congresses and symposia.