Bernhard Bauhofer

Showing the way forward
Strategy & Values Personal performance
German English Spanish

Quo vadis? As enterprises and as individuals, we keep returning to the point of realignment. Constantly changing environmental conditions force us into transition. But where do we go? Bernard Bauhofer shows the way forward.

Bernhard Bauhofer’s own personal path has been one of constant re-invention. "My career has developed in a way I could never have imagined. I had a dream but no vision. I went through difficult times but kept getting up again. Looking back, crises were always a catharsis; a release from gridlocked patterns of behaviour," writes the author of three books and several publications in his last work "Wie gut ist mein Ruf? Die besten Strategien für eine gute Reputation." (How good is my reputation? The best strategies for a good reputation.)

After completing a degree in Sociology, Bernhard Bauhofer embarked on his international career in BMW’s marketing division, after which his travels led him to Switzerland at the beginning of the 1990s. This marked the launch of his international agency career at locations in Europe, Latin America and the USA. As Senior Vice President Latin America with Young & Rubicam (the world’s largest agency network at the time), he drove business development in a booming region. In addition to the acquisition of new clients, he was responsible for training and coaching employees in more than 20 countries.

At the end of the 1990s and long before Reputation Management became a talking point, Bernhard Bauhofer launched his management consultancy, Sparring Partners, which specialises in precisely this field. Bauhofer is regarded as a Reputation Management pioneer in Switzerland and throughout Europe, and advises clients from a number of industries around the globe. His expertise means that he is often asked to give his views on current topics and reputation issues by Swiss and international media outlets such as SRF, Bloomberg, CNBC or the New York Times. Since the beginning of 2000, he has also given lectures at a number of prestigious universities.  

"If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer." Bloomberg TV presenter Maryam Nemazee’s succinct description of the management consultant, coach and speaker’s international reputation.